Targeting

ADMAN™ Platform enables targeting of all kinds of creative based on more than 36 different criteria. Those are per unit as follows:

The following criteria can be combined using all sorts of conditions (IF, ELSE, OR, NOT, AND) ^NEW

+ Show conditions example

			if (have_uid())
			{
				@synergyAdsContentGroupId := 5;
			
				if(ws_in_cg(@synergyAdsContentGroupId))
				{
					if (page_cg_wspaces_set(@synergyAdsContentGroupId) == 0)
					{
						return true;
					}
					else if (page_campaign_ads_displayed() > 0)
					{
						priority := 100;
						return true;
					}
				}
			}
			return false;

User Behaviour Criteria
Frequency Cap	Controlling frequency of creative impressions per single visitor
Site Frequency Cap	Controlling frequency of creative impressions per single visitor, on the total of site modules.
Global Frequency Cap	Controlling frequency of creative impressions per single visitor on the total of internet sites of the campaign. Thus targeting is achieved through global frequency cap in different internet sites.
Clicks per creative	Controlling frequency of creative impressions per single visitor based on set number of clicks per creative
Clicks per campaign	Controlling frequency of creative impressions per single visitor based on set number of clicks on the total of campaign creatives.
Maximun number of impressions per day	Maximum number of creatives impressions per day.
Maximum number of clicks per day	Maximun number of clicks on creatives per day.
Date	Creative impressions based on date (i.e. 01/01/2004)
Year	Creative impressions according to the year, (i.e.2003)
Month	Creative impressions according to the month, (i.e. December)
Day of the month	Creative impressions per day of each month, (i.e.18)
Day of the week	Creative impressions per day of the week, (i.e. Monday)
Exact time of day	Targeting per hour and minute of the day. (i.e. 12:05)
Hour	Creative impressions per hour of the day, (i.e. 10:00)
Minutes	Creative impressions according to minutes of the hour, (i.e. 05)
Tuning-up per creative	Multiple programming of creative impressions in different dates
Competitive instances	Avoid the display of a set of instances/banners at the same time
Synchronized instances ^NEW	Displaying a set of instances/banners at the same time
Externally set targeting criteria	Optionally, specialized targeting is offered based on external criteria. For example, displaying specific creatives only when the stock exchange market index is above a specific limit or when temperature falls below a certain point.
Technological Criteria
Operating System	(i.e. Windows, Linux)
Browser	(i.e. Microsoft Internet Explorer, Netscape Navigator)
Browser version	(for example displaying creatives only in Internet Explorer 5.0 or above)
Screen height resolution in pixels	i.e. 1024
Screen width resolution in pixels	i.e. 768
Screen colour depth	i.e. 24 bit
JavaScript support	(enabled-disabled)
Controlling competitive creatives	Disabling the display of competitive creatives at the same time
Updated Daily delivery	Reallocating preset creative impressions per day.
Smooth delivery	Gradual equidistribution of creative impressions during the 24h period.
Content Criteria
Keyword Targeting	Display of creatives based on specific keywords in search engines
Web-Space	Targeting based on the content type of specific sections in sites (e.g Technology, Finance, Sports etc)
Content-Group	Predefined groups of web-spaces
Geographical Criteria
Visitor's country of origin	(i.e. .gr, .uk, .fr).
Visitor's province of origin	(i.e. Macedonia, Crete)
Visitor's prefecture of origin	(i.e. Attica, Korinthia)
Demographic Criteria
Demographic data for web places	Adman can target viewers based on demographic data or any other custom information provided by web sites, as long as the viewers have agreed to the site's intention to publicize their data.

Please note that most of the above conditions require cookies support. Cookies must be enabled on the user's browser.

Adman

Targeting