InContent & InBoard Video: The all-new out-stream Video ads

Published: Oct 27, 2015

We are excited to announce the release of two all-new video ad formats, namely InContent and InBoard.

Those new formats are designed to help publishers boost their video ad inventory providing, at the same time, more advertising opportunities to their clients.

InContent & InBoard Video formats, as they allow publishers to "inject" video ads beyond standard in-stream units (thus being referred to as out-stream video ads), are considered to be significantly beneficial to those Publishers that face "shortages" of video inventory.

The new ad units, served via ADMAN in accordance to the VAST 3.0 standard, are "skippable" from the start, only play while in view - InContent Video typically appears in between text whereas InBoard Video sits at the top of a webpage - pausing when less that 50% of the video ad is visible, making it an engaging experience for the viewer.

Addressing both issues of video inventory shortages and viewability concerns, InContent & InBoard Video positions video advertising within the heart of premium editorial content, creating new opportunities for advertisers to increase campaign performance.

The new ad units are offered to ADMAN clientelle and can be sold both directly by Publishers, as well as programmatically, through Phaistos Networks's "Adomium" new platform.

Please visit our demo pages to experience live the all-new ad formats.