Phaistos Networks teams up with OpenX, a world leading provider of digital and mobile advertising technology, to offer programmatic buying solutions on ADMAN™.
96% of AdAge leading advertisers and 65% of Comsore 100 Publishers use OpenX, as well as all major global DSPs, including Rocketfuel, Criteo, Turn, MediaMath, Invite Media and Appnexus. OpenX handles over 100 billion transactions a month.
This new strategic partnership will enable brands, ad networks, agencies and DSPs to effortlessly reach highly targeted Greek websites inventory, directly from within ADMAN™.
The OpenX-ADMAN™ integration allows publishers to make their inventory available to advertisers and digital agencies worldwide, through OpenX, while maintaining total control of inventory administration (floor prices, ads monitoring and filtering, reporting etc) thanks to the very tight integration of the two services.